Every business has their competitors and often times, the competitor may reach levels of fierceness and intensity. Sometimes though, it may be beneficial to work with businesses that you may consider your competitors. Understand that this is not always applicable for every business, and it is up to the business owner to make the personal choice as to whether to affiliate with a competitor or not.
#1: A Competitor Can Help Direct Prospective Customers To You If Their Demand Is Too Great
Competition usually involves the business’s attempt to get as many customers on board as possible. However, small businesses tend to carry a different approach as they can only handle so many customers. Often times, small businesses may refer these customers to similar businesses. It might be in your best interest to align your business with a competitor as your business may end up with the leftover customers. Of course, you have to invest the time to interact with the competitor and work in collaboration with each other. You will also have to suck up your pride and accept that your business may not win over your competitor.