While attending a trade convention, it can seem hard to gain the attention of potential customers due to the vast amount of other businesses’ competition to get their consideration. Although you may consider using a gimmick to attract customers, a poorly done gimmick can harm your brand name and cause you to lose customers. Instead you may want to consider purchasing a display system that advertises your company’s product and shows off a model to help lure new customers. Since studies have shown that visual media helps to create brand recognition, a carefully made banner can help to not only bring in customers in the short term, but also make it so consumers think of your product first later down the road.
When thinking of purchasing a display system to be used at a trade show, it is a good idea to focus on the primary selling points of your product and single them out. After figuring out what keywords are good to help advertise your trade, it is also valuable to make sure that it appears that the product is the best on the market. Display systems come in many different forms, with some allowing for a presentation of your merchandise in a durable, theft-proof case that will help to demonstrate its uses and with others being flashy eye catching banners that work like bulletin boards to draw people in to hear your pitch.
An advantage a display system has over other forms of advertising at a trade show is that they are incredibly easy to set up and are resilient to any damage that may occur on the road. This makes them a one-time investment that can be reused at every show to help with your advertising. While other methods of spreading brand recognition can be expensive, whether it is through free trials or branded swag, studies have shown that an eye-catching banner is just as effective at keeping your company in a consumer’s mind with much less hassle than other conventional means. Display systems can also be integrated with mobile technology through web addresses or QR codes, allowing for interested consumers who are short on time to be able to still see your pitch on their own leisure, adding to a pool of customers who may otherwise have written off your business entirely.
Since it is so difficult to stand out at a very busy trade convention, it is a good idea to do anything in your power to attract future clients. By using a display system along with a thought out pitch, you will easily be able to add brand recognition and make it so that your company stands out as being the right choice for the consumer.